Jen Linck | CGC MarComm Strategist

Case Studies

Selected engagements demonstrating strategic clarity, disciplined execution, and measurable marketing impact across sectors.

An array of branded materials laid out with surgical precision on a white matte table, all designed for a unified marketing campaign. There are thick, high-quality brochures, a minimalist logo on embossed letterhead, a glossy presentation folder, and a tablet showing a clear messaging framework diagram. A bold color accent runs across each item, visually tying the pieces together. Overhead studio lighting creates sharp, controlled shadows and bright highlights that emphasize texture, from the soft tooth of the paper to the smooth glass of the tablet. Photographic realism, captured from a directly overhead, flat-lay perspective with perfect symmetry, creates a bold, confident, and highly professional atmosphere that communicates integrated communications and brand clarity.
A bold, meticulously organized marketing strategy workspace composed entirely of objects, without any people. At the center, a sleek matte-black laptop displays a colorful analytics dashboard, flanked by neatly stacked brand guideline books with vivid spine colors and a metal pen resting precisely on a gridded notebook. The desk is a smooth, light oak surface, set in front of a large window overlooking a softly blurred city skyline. Late afternoon natural light pours in, creating crisp highlights on metallic edges and confident shadows that angle diagonally across the scene. Photographic realism with a clean, modern aesthetic, shot at eye level with a shallow depth of field, conveys clarity, decisiveness, and executive-level focus.
A large, transparent glass board filled with a precisely drawn marketing roadmap, made only of diagrams and words, with no people present. Color-coded arrows connect clearly labeled phases such as “Brand Clarity,” “Growth Strategy,” and “Integrated Communications,” written in crisp, legible marker strokes. Sticky notes in bold primary colors are arranged in structured clusters along the edges. The board stands in a modern conference room with dark charcoal walls and minimalist furniture blurred in the background. Directional spotlighting from above catches the glossy surface of the glass, creating dynamic reflections and strong contrast. Shot from a three-quarter angle in photographic realism, the composition uses the rule of thirds and a shallow depth of field to create a bold, strategic, forward-looking mood.
An array of branded materials laid out with surgical precision on a white matte table, all designed for a unified marketing campaign. There are thick, high-quality brochures, a minimalist logo on embossed letterhead, a glossy presentation folder, and a tablet showing a clear messaging framework diagram. A bold color accent runs across each item, visually tying the pieces together. Overhead studio lighting creates sharp, controlled shadows and bright highlights that emphasize texture, from the soft tooth of the paper to the smooth glass of the tablet. Photographic realism, captured from a directly overhead, flat-lay perspective with perfect symmetry, creates a bold, confident, and highly professional atmosphere that communicates integrated communications and brand clarity.
A bold, meticulously organized marketing strategy workspace composed entirely of objects, without any people. At the center, a sleek matte-black laptop displays a colorful analytics dashboard, flanked by neatly stacked brand guideline books with vivid spine colors and a metal pen resting precisely on a gridded notebook. The desk is a smooth, light oak surface, set in front of a large window overlooking a softly blurred city skyline. Late afternoon natural light pours in, creating crisp highlights on metallic edges and confident shadows that angle diagonally across the scene. Photographic realism with a clean, modern aesthetic, shot at eye level with a shallow depth of field, conveys clarity, decisiveness, and executive-level focus.

Healthcare Brand Turnaround

A regional health system lacked unified messaging and patient engagement. I led a cross-channel rebrand, aligning service lines, content, and PR. Launch drove 38% website traffic growth, 22% increase in referrals, and stronger physician partner satisfaction.

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